I mean, what possible inference other than that could be drawn by his use of the Easy Cheese trademarked logo as the header for his Twitter page.
Gosh. Such a good citizen would NEVER EVER use someone else’s trademarked brand as part of their attempt at building THEIR own brand. Oh wait. It’s rules for thee but not for me, right? I guess it makes it okey dokey because within a month he will have discarded it for another REBRANDING because this one just didn’t work out. Again.